Prepared for Forest Lawn Heritage Foundation · October 8, 2026
Turning 175 years of legacy
into the next chapter of giving.
A plan to unify Forest Lawn's donor data, power the annual appeal, and build the infrastructure for a $2 million capital campaign.
Business objective
Raise $2 million over the next two years to replace the wrought iron fence surrounding 269 acres of historic landscape.
Fund the capital campaign that preserves Forest Lawn's grounds for the next generation, while building a development infrastructure that outlasts any single staff member.
Your Mission, Multiplied
Forest Lawn just wrapped a year-long 175th anniversary celebration that drew hundreds to every event, including roughly 800 people to Fall in the Forest alone. The new CEO's push to turn friends into donors is already working: contributions jumped 134% in a single year. Bloomerang's tools would build on that momentum in two concrete ways.
Fundraising lift: A projected $44,000 in incremental annual giving, roughly 2% of the $2 million fence campaign goal, recovered just by consolidating data and running smarter outreach from day one.
Time back: An estimated 15 hours a month no longer spent pulling lists from spreadsheets, re-entering donations from email, and BCC-ing annual appeal letters through Outlook. That is nearly two full workdays per month freed up for donor cultivation ahead of the capital campaign.
Why now
Annual appeal season is weeks away.
The November appeal is approaching and the data still lives across Little Green Light and multiple spreadsheets. Pulling accurate, segmented lists for this year's mailing will take days of manual Excel work, and a capital campaign is likely within the next year or two. Every month without clean, unified data is a month of donor relationships managed from memory instead of a system.
Why change
The tools are working against you.
Donor tagging in LGL is so inconsistent that people are incorrectly marked as former board members. Mass emails go out via Outlook BCC, causing deliverability problems. Planned giving is tracked in yet another spreadsheet. And all of the institutional knowledge about donor relationships lives in one person's head, making succession planning nearly impossible.
Why Bloomerang
One platform, zero guesswork.
Bloomerang consolidates donor records, email, events, reporting, wealth screening, and AI into one place. It directly fixes the segmentation and list-building problems, adds automated stewardship journeys, and gives Forest Lawn the infrastructure for capital campaign tracking, pledge management, and planned giving cultivation. An outside contact independently recommended Bloomerang, and Congressional Cemetery, which uses the same web host, is already a customer.
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Hi, I'm Carmen, your Bloomerang Account Executive. I look forward to working with you to help you achieve your goals and have an even greater impact in your community.
